X, the platform formerly known as Twitter, is set to introduce financial and streaming services by 2025, as announced by CEO Linda Yaccarino on Wednesday. This initiative is part of the company’s goal to evolve into an “everything app” and to compete with established platforms like China’s WeChat under the direction of Elon Musk. Yaccarino emphasized X’s commitment to empowering users to take on media roles themselves and disclosed that the platform’s roadmap for 2025 includes unprecedented ways of connectivity.
X Money and X TV
The announcement of X Money and X TV was made in a message on X, where the CEO extended New Year’s wishes to users. The new features promise to enhance the platform’s utility beyond simple social media interactions, as substantial upgrades are also planned for Grok — X’s AI chatbot — in 2025.
This development is in line with Yaccarino’s vision articulated during the platform’s rebranding from Twitter to X in 2023, which introduced significant changes including the elimination of the traditional verification process, the launch of X Premium, and the replacement of the recognized Larry the Bird symbol with an X icon.
When the platform was rebranded, it was envisioned to offer a broader array of features beyond microblogging, such as audio and video content, as well as payment and banking functionalities. The ambition was to create a “global marketplace for ideas, goods, services, and opportunities.”
Utilizing AI technology, X aims to revolutionize the global social ecosystem, according to Yaccarino. X TV is expected to serve as a hub for streaming live sports and various media content. Meanwhile, X Money might function as a payment service, though more details regarding both services are yet to be disclosed. The launch of these platforms in 2025 is anticipated to fulfill Musk’s vision of a comprehensive and multifunctional service platform.
