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X Lowers Ad Revenue Threshold—Creators Rejoice!

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On Friday, the tech company X, previously known as Twitter, unveiled an update to its Ads Revenue program aimed at content creators. The new policy lowers the minimum impressions requirement from 15 million to just 5 million.

The announcement was made via an official tweet, stating, “Now, even more people can get paid to post! We’ve lowered the eligibility threshold for ads revenue sharing from 15M to 5M impressions within the last 3 months. We’ve also lowered the minimum payout threshold from $50 (approximately Rs. 4,137) to $10 (approximately Rs. 827). Sign up for a Premium subscription to get access.”

Furthermore, X has adjusted the payment threshold, bringing it down from USD 50 to USD 10.

Elon Musk provided additional insight on the update, tweeting, “This essentially means that X Premium (formerly Twitter Blue) is free for accounts that generate above 5M views. Note, only views from verified handles count, as scammers will otherwise use bots to spam views to infinity.”

Previously, users needed to reach a threshold of 15 million impressions in three months to be eligible for the ad revenue sharing program.

According to Technology News, Elon Musk initially introduced the revenue-sharing plan in February. Recently, the company distributed the first payments to qualifying accounts that had paid verification through Twitter Blue or Verified organizations, with the requirement of 15 million “organic” impressions in the last three months and a minimum of 500 followers, before expanding registration options for broader access.


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X Lowers Ad Revenue Threshold—Creators Rejoice!
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