WhatsApp Business is set to introduce several new features, notably an advanced artificial intelligence (AI) upgrade designed to assist business owners in automating communications on the platform. During an event held in São Paulo, the social media firm unveiled a new AI-powered chatbot tailored specifically for WhatsApp Business users. Additionally, Meta has introduced the Meta Verified badge for these accounts, with India being one of the first regions to receive these enhancements. The company is also experimenting with call functionality for business accounts.
WhatsApp Business receives an AI Assistant
In recent months, Meta has launched chatbots utilizing its Llama-3 AI model across WhatsApp, Instagram, and Messenger in various markets. The new Meta AI chatbot offers standard capabilities typical of large language models, including the ability to generate images. Now, a similar AI assistant is being developed for WhatsApp Business users.
According to a post from Meta’s newsroom, “We’re training AI to respond to the most popular questions businesses receive on WhatsApp, so they can quickly help customers find the answers they’re seeking.” This feature aims to provide not just pre-written responses but also intelligent support tailored to customers’ needs. It could also serve marketing functions by promoting products and services to potentially interested clients. Meta aims to enhance communication automation through AI, encouraging businesses to depend more on these tools.
Currently undergoing testing, this feature will first launch in India and Singapore, with Brazil to follow shortly. Details regarding whether it will be available to all WhatsApp Business users or in a limited capacity remain unclear.
In addition to the AI chatbot, Meta Verified badges are now being introduced for WhatsApp Business accounts after their successful rollout on Facebook and Instagram. The badges will appear as a white checkmark within a green starburst circle beside the business name, signifying that these businesses have registered their information with Meta and qualified for enhanced account support. The Meta Verified badge will be visible on the WhatsApp Channel and the customized WhatsApp page for businesses. This rollout has begun in India, Brazil, Indonesia, and Colombia.
Furthermore, Meta is testing a new calling function for WhatsApp Business accounts, allowing customers to directly call larger businesses via the platform. The company indicates that this feature will expedite the resolution of customer issues and aid in addressing more complex requests. However, no specific timeline for the rollout of this calling functionality has been provided.
