The year 2025 is shaping up to be an excellent time for consumers in search of high-quality televisions at significant savings. Major discounts are typically available on mid-range and top-tier models from leading brands such as LG, Sony, TCL, Hisense, and Amazon’s Fire TV range, particularly during events such as Black Friday, Cyber Monday, Amazon Prime Day, and the Super Bowl.
Currently, consumers can find various 4K TVs offered at reduced prices, featuring different sizes and specifications. Whether it’s a supplementary screen for a bedroom setting or a high-end OLED model designed for an exceptional gaming or viewing experience, there are notable sales worth exploring.
Best 4K TV deals for most consumers
TCL QM7K
If you’re looking for a 55-inch display equipped with a bright QD-Mini LED panel without exceeding $1,000, the TCL QM7K is an ideal choice. It is currently priced at approximately $598, available at Amazon, Walmart, and Best Buy, reflecting a discount of $700, marking its lowest ever. Features include a native 144Hz refresh rate for smooth gaming, while it accommodates up to 288Hz at 1080p for variable refresh rate (VRR) gaming. Notably, two of the four HDMI ports handle the higher speeds, while the remaining two max out at 4K/60Hz or 1440p/120Hz, accompanied by a dynamic light algorithm to reduce image washout.
The set features up to 2,500 local dimming zones depending on the size chosen. Testing by Rtings indicates the 65-inch variant contains 966 zones, providing effective brightness control. An increased number of dimming zones allows for more precise brightness management across the screen, reducing blooming effects. The QM7K is powered by TCL’s AiPQ Pro processor, maximizing contrast, color, clarity, motion, and upscaling through AI technology. For sound, TCL collaborated with Bang & Olufsen, enhancing the audio experience. If a larger display is preferred, the 75-inch model retails for around $1,297.99, also offering notable savings.
Panasonic Z85
While high-end OLED options are highlighted below, it’s worth noting that the Panasonic Z85 offers significant value, particularly for those with a tighter budget. The 65-inch version is available for $799.99 ($1,000 off) at BuyDig and $997.99 ($802 off) at Amazon. The standout feature of the Z85 is its OLED display, producing deep black levels and vibrant colors. It features a 120Hz panel, with two of its four HDMI ports capable of supporting this refresh rate at 4K, and it includes support for Nvidia G-Sync and AMD FreeSync Premium to minimize visual artifacts during gaming.
The 4K Z85 also utilizes the HCX Pro AI Processor MKII to optimize color, contrast, and clarity for an enhanced viewing experience. Boasting a built-in subwoofer, it delivers improved sound quality. Furthermore, the Z85 runs Amazon’s Fire OS, allowing for seamless integration with Alexa and other smart functionalities. For those seeking a smaller model, the 55-inch variant is priced at around $699 ($900 off) at BuyDig.
Budget-friendly 4K TV deals
Amazon Fire TV 4-Series
The Amazon Fire TV 4-Series serves as an excellent budget option for those looking to upgrade from an older HDTV to a 4K model. The 50-inch variant is priced at $289.99 ($110 off) at Amazon. This LED model includes a 60Hz refresh rate and supports HDR10 and HLG, providing ample quality for everyday viewing and movie watching. It operates on Fire OS, which comes with a remote that features Alexa integration for added convenience. Additionally, for those who prefer a slightly larger screen, the 55-inch version is also available for $359 ($100 off).
Hisense QD7
If your budget falls below $500, the 55-inch Hisense QD7 stands out at the current sale price of roughly $367.99 ($132 off) at Amazon and Best Buy. This model features a QLED display that enhances contrast and brightness compared to standard LED TVs, supporting HDR10 Plus and Dolby Vision with a peak brightness of 600 nits. The 4K television includes an AI upscaling processor and offers full array local dimming with 160 zones, leading to perceptible improvements in brightness and contrast consistency compared to conventional LED panels.
Hisense QD7
High-end 4K TV offers
Sony Bravia 8 II OLED
For those seeking a TV that delivers reference-grade image quality, Sony’s Bravia 8 II (K65XR80M2) stands out as the top contender. It has recently been recognized as the best television in Valve Electronics’ annual TV Shootout based on a panel of experts comparing various models against a $43,000 reference monitor. Notably, the 55-inch variant is currently available at around $2,298.99 ($1,200 off) at Amazon and Best Buy.
With a 120Hz refresh rate panel and two HDMI 2.1 ports supporting 4K at 120Hz, the set is optimized for future gaming needs. However, it doesn’t support Nvidia’s G-Sync or AMD’s FreeSync Pro, leaving PC gamers without certain bonus features. Sony touts the Bravia 8 II as its brightest OLED offering, achieving up to 1,880 nits with HDR content—significantly brighter than its predecessor, which maxed at 1,300 nits.
Running on the Sony XR processor, this model boasts enhanced AI capabilities that adjust color, contrast, and clarity in real time. While it earned accolades for SDR (Standard Dynamic Range) performance, HDR processing fell slightly short compared to competitors in testing. This model supports various streaming options, including modes optimized for Netflix, Prime Video, and Sony’s own streaming service, granting access to a library of 4K films with high data throughput.
Available in larger sizes, the 65-inch Bravia 8 II is priced at around $2,998 ($501 off) at Amazon and Best Buy.
Sony Bravia 8 II
LG C4 OLED
The previous generation LG C4 continues to rank among the best OLED TVs available, with the 65-inch model now retailing for around $1,396.99 ($204 off) at Amazon, B&H Photo, and Best Buy. The C4 features a 120Hz panel that supports variable refresh rates, Nvidia G-Sync, and AMD FreeSync Premium, with a higher-quality A9 AI Processor Gen7 for superior video upscaling and picture enhancements. The primary difference between the C4 and the subsequent C5 model lies in brightness levels— the C4 supports up to 1,000 nits, while the C5 can reach around 1,165 nits as per evaluations by Tom’s Guide.
In addition to its capabilities, the C4 is equipped with a three-channel audio setup. While this enhances sound quality, it may still not match the performance of dedicated soundbars. The C4 also offers a Gallery Mode to display art when not being used for videos or gaming. Moreover, the C4 retains many features of the C5, priced almost $400 lower. The 77-inch version is also available for approximately $2,496.99 ($1,000 off) at Amazon, B&H Photo, and Best Buy.
