Twitter is set to introduce a new feature aimed at enhancing engagement on the platform, reportedly allowing verified businesses to list job openings directly on their profiles. While the social media company has not yet officially confirmed the initiative, sources indicate that testing is underway with select organizations. The feature is tentatively referred to as ‘Twitter Hiring’.
Nima Owji, a technology analyst and app researcher, shared a screenshot of the feature on July 20. According to his tweet, the functionality will enable companies to post a maximum of five job vacancies simultaneously, thereby helping them attract qualified candidates for available positions.
#Twitter will let verified organizations import all of their jobs to Twitter by connecting a supported ATS or XML feed! :rocket:
“Connect a supported Applicant Tracking System or XML feed to add your jobs to Twitter in minutes.” pic.twitter.com/TSVRdAoj3h
— Nima Owji (@nima_owji) July 20, 2023
When users express interest in a job posting, they will be directed to the company’s official site for further details.
The feature aims to tap into Twitter’s expansive user base, which currently exceeds 528 million, providing a diverse pool for potential hires across various job roles.
The concept of integrating a job listing feature appears to have been inspired by a suggestion made to Twitter owner Elon Musk, who acknowledged its potential when responding to a user’s idea about adding dating functionalities to the app.
Interesting idea, maybe jobs too
— Elon Musk (@elonmusk) May 10, 2023
Musk appears to be keen on drawing in more users and companies to subscribe to Twitter Blue, the platform’s paid service, aiming to bolster revenue following his acquisition of the company for approximately $44 billion last year.
To further this initiative, Twitter has launched a verified account named @TwitterHiring, although it has yet to publish any content. The account has quickly gained over 5,300 followers since its inception.
This development comes in the wake of intensified competition, particularly from Meta, which recently introduced a Twitter-like application known as Threads.
