OpenAI is actively working on transforming ChatGPT into a highly capable super-assistant designed to intuitively understand users and meet their specific needs. An internal strategy document from the San Francisco-based artificial intelligence firm has recently provided insights into its ambitious plans for the chatbot in the upcoming months, along with potential new features and competitive positioning.
OpenAI Says It Is On Course to Build a Super-Assistant
The strategy document emerged during the legal proceedings for the US Department of Justice’s antitrust case against Google LLC. According to a report by Technology News, the document, titled “ChatGPT: H1 2025 Strategy,” contains several redacted sections, but the unredacted parts offer a glimpse into the company’s future direction for its flagship product.
OpenAI envisions a significant evolution of ChatGPT by 2025, aiming to create a super-assistant that is capable of knowing its users, understanding their preferences, and assisting with a range of tasks typically performed by a knowledgeable, trustworthy, and emotionally intelligent individual. The company plans to leverage advanced large language models (LLMs), such as o3, to handle agentic tasks while utilizing external tools for enhanced functionality.
The internal document further elaborates on OpenAI’s conception of a super-assistant, characterizing it as an “intelligent entity with T-shaped skills.” This metaphor indicates that the AI system would possess both specialized knowledge in particular areas and broad expertise across various disciplines. OpenAI emphasizes that its super-assistant will be personalized to each individual user.
In the competitive landscape, the document outlines the challenges posed by other companies. As ChatGPT transitions from a simple chatbot to a more comprehensive AI assistant, OpenAI faces competition from various sources, including search engines, web browsers, and even human interactions. The firm acknowledges that its competitors include major technology players such as Apple, Google, Meta, and Microsoft.
OpenAI expressed awareness of the distribution advantages held by these established companies, which could help them attract a large user base. The document reflects concerns about competing against such influential incumbents and highlights their capacity to promote their own products through existing distribution channels.
Despite these challenges, OpenAI remains optimistic that it can carve out a competitive edge, provided that the policy landscape fosters a more favorable environment for thriving competition. The company promotes ChatGPT as “one of the fastest-growing products of all time,” and stresses the importance of establishing appropriate policies allowing users to select ChatGPT as their default AI assistant, irrespective of their chosen device or platform.
