Nintendo has announced an increase in the pricing of the Nintendo Switch in the United States, attributing this decision to “market conditions.” The adjustment impacts the entire lineup of first-generation Switch consoles, including the original Switch, Switch Lite, and OLED model. Additionally, prices for a selection of Nintendo Switch and Switch 2 accessories will also see an increase, although the newly launched Nintendo Switch 2 remains unaffected by this hike.
Nintendo Adjusts Pricing for Switch Models
The company disclosed the price increase on its official website on Friday, coinciding with the announcement that the Switch 2 had achieved sales of over six million units since its introduction.
“Pricing for the original Nintendo Switch family of systems and products will change in the United States based on market conditions, effective August 3, 2025,” Nintendo stated in the release. “This includes the Nintendo Switch – OLED Model, Nintendo Switch, Nintendo Switch Lite, and select Nintendo Switch accessories.”
The official Nintendo online store has since reflected these new prices. The original Nintendo Switch has increased from $299.99 to $339.99, representing a $40 rise. The Switch Lite is now priced at $229.99, up from $199.99. Meanwhile, the OLED model has seen a $50 increase, now selling for $399.99 compared to its previous price of $349.99.
Nintendo further revealed that several products, including specific accessories for the Nintendo Switch 2, select amiibo figures, and the Nintendo Sound Clock: Alarmo, will also be subject to price increases.
Included in the price adjustments are peripherals and accessories such as the Nintendo Sound Clock: Alarmo, Joy-Con controllers, the Switch and Switch 2 Pro Controllers, the Nintendo GameCube Controller, and the Switch 2 Dock Set, among others.
Nintendo Switch 2 launched on June 5 and has since sold over six million units
Photo Credit: Nintendo
Sales Performance of the Switch 2
Nintendo highlighted that the Switch 2, which has performed well since its June launch amid international trade tariffs, will not see a price increase at this time. The company also confirmed that game and service prices would remain stable, but expressed that “necessary” adjustments might be implemented in the future.
In its recent quarterly earnings report, Nintendo announced that the Switch 2 had exceeded six million units sold since its June 5 debut. The company reaffirmed its sales forecast of 15 million units for the Switch 2 by the end of the financial year in March 2026, as well as reporting 8.67 million units of Switch 2 software sold in the last quarter.
