Instagram is introducing a new Reminder Ads feature alongside ongoing tests aimed at integrating advertisements into search results. These initiatives highlight the platform’s growing emphasis on monetization through ads and subscriptions, following Meta’s recent launch of a paid subscription service, Meta Verified, in the United States. The free version of Instagram is increasingly geared towards prioritizing advertisers and embedding ads throughout its user interface.
In a recent blog post, Instagram detailed its collaboration with brands like Starz to explore a new ad format designed to streamline how businesses can inform users about upcoming events or product launches. The Reminder Ads feature will soon be available to all advertisers as an option within the feed. This tool aims to help businesses enhance awareness and engagement for forthcoming events and launches.
Users can opt-in for reminders via a Remind Me button, selecting from three notification timings: one day prior to the event, 15 minutes before, or at the scheduled start time. Upon making their choices, users will receive push notifications from Instagram at the designated intervals as reminders.
In addition, Instagram is experimenting with a new feature that displays ads in users’ search results. When users click on a post from the search results, relevant ads will accompany the content in a scrollable feed. The platform plans to implement this feature worldwide in the upcoming months, with users able to identify sponsored content through a Sponsored label beneath the account name.
Furthermore, there are reports suggesting that Instagram is beta testing a feature enabling users to see recently shared items on the Direct Message page. This update is designed to facilitate easier access and re-sharing of frequently shared content among users in their following list.
