On Thursday, Google introduced a new AI-driven feature known as Web Guide, which aims to enhance search experience by “grouping links in helpful ways” for users participating in the Labs test. Utilizing a tailored version of Google’s Gemini AI model, Web Guide processes search queries and presents results in an organized manner, deviating from the conventional “10 blue links” format by sorting and generating related questions.
Users who enable Web Guide can access it via the existing “Web” tab in Google Search, which continues to display results without AI summaries. This feature employs a “query fanout technique” similar to AI Mode, allowing for a breakdown of queries and simultaneous search executions.
During a test search for “how to care for a mango tree,” Web Guide delivered two related webpages along with an AI-generated summary. This was followed by links categorized under headings like “Mango Tree Care in Specific Climates” and “Troubleshooting Mango Tree Issues.” The sources included educational institutions such as the University of Florida, along with content from YouTube, Quora, and Reddit. Google had previously entered a $60 million annual agreement with Reddit for access to its content intended for AI training.
Web Guide restores a degree of traditional search functionality by prominently displaying links at the top of search results, rather than overwhelming users with extensive AI overviews or YouTube content that can dominate the interface. While the AI-generated categories assist in locating specific information, the textual descriptions under each category might feel excessive for some users.
Under the section titled “Comprehensive Mango Tree Care Guides,” Web Guide suggests that “The most effective way to care for a mango tree varies slightly depending on its age, location, and specific cultivar, so it’s useful to consult multiple guides for comprehensive instructions,” which might appear somewhat obvious, as users could easily discover this by clicking on any of the presented links.
Users can also leverage Web Guide to address more nuanced inquiries, such as “My family is spread across multiple time zones. What are the best tools for staying connected and maintaining close relationships despite the distance?” The AI will strive to offer insights covering the various aspects of the question.
The option to revert to conventional search results remains available, though Google has already expressed intentions to expand this feature to the “All” tab in future updates. Interested users can activate Web Guide by opting into the test via Search Labs.
