Google is enhancing its virtual try-on technology, introducing a feature that allows users to upload their own photos to visualize how clothing will fit them, rather than just seeing it displayed on various models.
The new functionality is being launched in Search Labs within the United States. After opting into this feature, users can click the “try it on” button next to various garments like pants, shirts, dresses, and skirts found in Google search results. Following this, Google will prompt the user to provide a full-length photograph, which will be transformed into an image of the user wearing the selected clothing item. Users can then save and share these personalized images.
According to Google, this feature leverages an AI model adept at recognizing the human body’s intricacies, as well as the way various materials fold, stretch, and drape differently on different figures.
Additionally, Google has announced an expansion of its AI Mode shopping experience, initially introduced in March, which utilizes its Gemini technology. Users seeking items such as travel bags will be presented with a custom selection of images and product listings tailored to their preferences.
Users can refine their searches by adding specific details, such as requesting a bag suitable for an upcoming trip to Portland, Oregon in May. Google claims that AI Mode will execute several searches at once to identify product features, particularly those optimal for rainy conditions, such as waterproof fabric and additional compartments.
A new “agentic” checkout option will soon be available for Google users in the United States. Currently, if a user clicks on “track price,” selects their preferred size, color, and budget, they can receive notifications when the price drops to their desired level. The upcoming feature will allow users to confirm their choices and select “buy for me.” At that point, Google will handle the checkout process on the retailer’s site and complete the transaction securely using Google Pay.
