Following the recent unveiling of Apple’s iPhone 17, Mark Gurman from Bloomberg is already speculating about the company’s upcoming product lineup. In his latest Power On newsletter, Gurman has revealed that Apple is planning to launch at least ten additional products in the latter part of this year and the first half of 2026.
Many of these anticipated products have been circulating in rumors or are viewed as logical advancements. For example, the M5 iPad Pro is expected to debut soon, with speculation that it may feature a second front-facing camera, catering to users who prefer utilizing their iPads in portrait mode. The iPad Pro is projected to be the first device equipped with the M5 chip, launching in October, followed by updated MacBook Pro and MacBook Air models slated for early 2026.
Gurman mentions that a more affordable iPhone 17e is on the horizon for early next year. The enhancements over the iPhone 16e are expected to be minimal, mainly transitioning to the new A19 chip found in the latest iPhone 17 models. Additionally, updates for the Apple TV and HomePod mini are anticipated next year, featuring new processors and enhanced support for Siri and Apple Intelligence capabilities. The Vision Pro is also expected to receive an M4 processor and a better headband design, although its overall functionality will largely remain unchanged until a major update planned for 2027.
A standout item on Gurman’s list is a long-awaited smart home hub, codenamed J490. Originally rumored for a March release, the device has yet to be unveiled. Gurman suggests a launch in the spring of 2026, which would introduce a new major product category for Apple, complementing existing offerings like the HomePod and the iPad.
Finally, updates are anticipated for the AirTag 2 and a couple of new monitor models. The revamped AirTags are expected to feature enhanced range due to a new wireless chip, while the new monitors, identified by codenames J427 and J527, suggest the potential for two 27-inch display options. The existing Pro Display XDR and Studio displays have been in the market since late 2019, showing their age.
