Apple is in the process of creating an artificial intelligence (AI) chatbot for its Apple Support app. According to recent reports, the technology company based in Cupertino is developing a text-based AI Support Assistant aimed at providing users with immediate assistance for their inquiries. This feature would offer a faster alternative for customers seeking help, eliminating the need to wait for responses from live support agents. The functionality of this chatbot is expected to resemble that of OpenAI’s ChatGPT.
Apple Reportedly Developing an AI Chatbot
Evidence of the chatbot’s development was discovered by MacRumors contributor Aaron Perris within the app’s code, as reported by the publication. Currently, the feature is not available to users, and details regarding its release date remain unclear. Nevertheless, Apple’s initiative to create a chatbot has generated interest in the technology community.
Last month, Craig Federighi, Apple’s Senior Vice President of Software Engineering, along with Greg Joswiak, the Senior Vice President of Worldwide Marketing, stated in an interview with The Wall Street Journal that the company was not focused on creating a “bolt-on chatbot” but instead aimed for “deeply integrated” AI experiences. This marks a notable shift in the company’s approach, especially given its recent history of altering its product strategies.
Apple has previously postponed the release of an updated Siri and is now considering the incorporation of third-party AI models for Siri, diverging from its initial plan to rely on proprietary models. Additionally, the company has scaled back the “glassiness” aspect of its latest Liquid Glass design in the iOS 26 developer beta after a comprehensive design overhaul.
With regard to the AI Support Assistant, reports indicate that the chatbot is driven by generative models, although specific technologies have not been disclosed. The code suggests that the chatbot will act as a direct intermediary between users and live agents, with its responses meant to complement—not replace—professional advice.
Furthermore, the publication noted that the chatbot could potentially support image and file uploads. This feature could enhance user experience by allowing the chatbot to visually assess issues, such as verifying warranty and AppleCare+ status or reviewing invoices for past repairs.
