YouTube is piloting an innovative feature designed to emphasize the ‘Subscribe’ button whenever the term ‘subscribe’ is mentioned in a video’s dialogue. This new functionality, which appears to have been fully automated, has been observed across various types of content on the platform. In addition to this trial, YouTube is exploring several other features, including a potential option that would allow users to hum melodies in order to locate specific songs. The platform is also reportedly revamping its ‘Skip Ads’ button.
A report from 9to5Google details the new functionality, indicating that the ‘Subscribe’ button glows in instances where creators prompt viewers to subscribe within their videos. Many content creators on YouTube are already accustomed to utilizing custom animations to encourage subscriptions.
This emerging test highlights creators’ appeals more prominently by illuminating the ‘Subscribe’ button whenever ‘subscribe’ is vocalized during a video. The feature has begun appearing for select users, indicating that YouTube is actively experimenting with this automated process.
In a related development, YouTube is reportedly rolling out a feature that enables users to hum a melody they partially remember to identify a song. This capability will initially be available to a limited group of Android users before a broader rollout.
In addition, YouTube is working on a redesign for the ‘Skip Ads’ button. The new design is expected to feature a smaller button, with the word “ads” no longer being capitalized, and it will include an angled border along with reduced text size.
