Uber Eats is set to enhance your next food delivery experience with the integration of generative AI technologies. The popular food service platform is launching new features designed to assist businesses in advertising and improve customer interaction. Among these additions are AI-generated menu descriptions, food imagery enhancements, and summarization tools for customer reviews. Additionally, a live chat option and an incentive for user-submitted photos will be introduced.
The AI capabilities will provide automated descriptions for menu items and will streamline the feedback process by summarizing customer reviews. This is aimed at pinpointing areas where restaurants can make improvements. Furthermore, Uber Eats is looking to leverage AI to improve the quality of food images on menus, through modifications to lighting, resolution, and composition, or even by digitally re-plating the food on more appealing dishes. Example visuals indicate that generative AI might also be employed to create fuller representations of the food.
For menu items that lack images, customers can now upload their own photos of the food when submitting a review. This feature will be available globally, allowing users to share their experiences by tapping the “add photos” option on the order rating screen. In regions such as the US, UK, Canada, and Mexico, users may earn Uber in-app credits for any photos that are featured.
While there is no guarantee that submitted photos will be published, users stand to gain some credits if their images are selected for display.
Additionally, Uber Eats will roll out a new Live Order Chat feature, enabling businesses to engage directly with customers to address any issues prior to order fulfillment. Once an order is placed, merchants can initiate real-time discussions to clarify special requests, check for dietary restrictions, or inform customers about unavailability of items and suggest alternatives.
With the introduction of user-uploaded images and the Live Order Chat function, customers could gain clearer expectations for their orders ahead of their arrival. However, it remains to be seen how reliable the AI-generated and altered content will be once it begins appearing on menus.
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