TikTok, the popular social media platform renowned for its engaging video content, revealed on Monday its plans to introduce text-only posts. This move marks TikTok’s entry into the realm of text-based social sharing, positioning it as a contender against Twitter, now rebranded as X under Elon Musk’s ownership.
The upcoming text feature on TikTok will bear a resemblance to similar offerings launched by Instagram earlier this month. Instagram introduced Threads, a new product aimed at competing with Twitter’s established environment.
With approximately 1.4 billion monthly active users, TikTok enjoys a significant user base that can aid its new initiative, as highlighted by the analytics platform Business of Apps.
In contrast to Meta’s strategy of launching a standalone app with Threads, TikTok has opted to incorporate this text-only option directly into its existing application, maintaining its identity as a visually driven platform.
The new text-only posts will allow users to enhance their messages with colored backgrounds, music, and stickers, keeping in line with TikTok’s creative spirit.
According to the Chinese-owned company, this innovative format aims to push the “boundaries of content creation for everyone on TikTok,” capturing the essence of creativity seen in user comments and captions.
Aside from Threads, several other smaller platforms, including Mastodon, Bluesky, and Substack Notes, have emerged as potential rivals to Twitter; however, none have succeeded in overtaking it amidst its ongoing challenges.
Last week, Musk disclosed that Twitter has suffered a significant drop, with advertising revenue decreasing by about half, leaving a gap in the market that these new challengers may try to fill.
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