This week, Apple isn’t alone in announcing a product launch event. Samsung is set to host a virtual Unpacked event on September 4th, right before Apple reveals its latest iPhone the following week. This timing is strategic, as it precedes the IFA technology fair in Berlin. The Samsung event will kick off at 5:30 AM ET or 11:30 AM CET.
While the invitation from Samsung offers limited details on the announcements to be made, some optimistic observers are speculating about the possibility of a trifold device debut. The shape in the invite seems to hint at unfolding features, and the IFA setting could provide an exciting backdrop for such a launch. Although the event is scheduled for a rather early hour at 2:30 AM PT, those interested in tuning in can catch the live stream on Samsung’s website and YouTube channel.
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