Pinterest has introduced an innovative AI-driven feature aimed at enhancing the search for fashion accessories, even when users struggle to articulate their preferences. By employing a “Visual Language Model,” the platform can generate descriptive terms for styles and their corresponding “vibes” found within image Pins, allowing users to click through and explore their individual tastes.
This new tool analyzes and deconstructs images, simplifying the process of searching for specific outfit details throughout the platform, thereby streamlining the shopping experience. For instance, if a user admires a skirt featured in a Pin, they can access the image for a detailed description, including the color scheme, fit, and aesthetic. Users can further customize their preferences by modifying aspects like color, fabric, or occasion, to find options suitable for different environments, including professional settings.
Initially, these enhanced visual search capabilities are rolling out for women’s fashion content, available today in the United States, Canada, and the United Kingdom. Pinterest plans to expand this feature to additional categories and regions in the future.
