Perplexity is reportedly engaging in talks with smartphone manufacturers about the possibility of pre-installing its innovative Comet browser. The AI-powered platform aims to expand its user base to “tens to hundreds of millions” by the year 2026. Launched on July 10, the Comet browser is currently accessible only to Max subscribers, with further availability on an invitation basis expected shortly. This browser utilizes the same AI technology that drives Perplexity’s search engine.
Perplexity’s Comet Browser Could Be Preinstalled In Smartphones
According to a report from Reuters, CEO Aravind Srinivas has stated that the company is in discussions with original equipment manufacturers (OEMs) to pre-load the Comet browser on smartphones. This development is noteworthy because the browser currently supports only Windows and macOS platforms, lacking a mobile application at this time.
It is anticipated, however, that a mobile version of the Comet browser is under development, with plans for its release in collaboration with a smartphone partner. Last year, Perplexity teamed up with the tech company Nothing to provide a complimentary Pro subscription to customers in India who purchased the Nothing Phone 2 through the company’s website or Flipkart.
Srinivas is apparently exploring the option of pre-installing the browser in an effort to enhance its user retention. This strategy is based on the idea that a pre-loaded app on a smartphone increases the likelihood that users will engage with it. The company aims to achieve between 10 million and 100 million users across all platforms by 2026.
Despite the potential for pre-installation, Srinivas noted to Reuters that manufacturers are often hesitant to set it as the default browser. He remarked, “It’s not easy to convince mobile OEMs to change the default browser to Comet from Chrome.”
Currently in beta testing, the Comet browser features an AI-powered sidebar assistant that is contextually aware of all active tabs, helping users with various inquiries. It also possesses autonomous capabilities, allowing it to make appointments, email webpage content, and facilitate purchases from e-commerce sites, among other functions.
