At the Google Cloud Next 2025 event on Saturday, Oppo unveiled its ambitious roadmap for the future of artificial intelligence (AI). The company revealed plans for the next stage of its AI capabilities, which will be developed in-house along with a partnership with Google. The focus of this initiative, termed agentic AI, is to create “highly personalised” and intelligent user experiences. Additionally, Oppo showcased a new AI Search feature intended for its devices.
Oppo Aims to Create Tailored and Smart User Experiences
In a press release, Oppo elaborated on its evolving AI strategy centered around AI agents. Also referred to as agentic AI, this concept involves a centralized AI model that autonomously manages both hardware and software components to fulfill user-initiated tasks. The company stated that collaboration with Google will play a key role in the development and implementation of new features and capabilities.
Jason Liao, the President of the OPPO Research Institute, remarked, “We are continuously enhancing AI experiences through strategic collaborations with partners like Google Cloud, aiming to deliver Agentic AI capabilities to Oppo users.”
During the event, Oppo also introduced the AI Search feature, a comprehensive AI tool that will enable users to search for multimodal document information using natural language. This functionality will allow users to retrieve information directly from files stored on their devices straight from the home screen. The company also highlighted its existing AI features across various domains, including productivity, imaging, and creative applications.
According to the announcement, Oppo’s upcoming AI functionalities will mainly revolve around AI agents, aiming to foster bespoke and intelligent user interactions. To support this initiative, Oppo is working on a user knowledge system that will function as a centralized hub for user data, addressing issues related to information fragmentation on mobile devices.
The tools developed under the agentic AI framework are designed to learn from user behavior, preferences, data, and memories, thereby delivering “highly personalised AI experiences,” Oppo asserted.
