Recent social media feeds have been buzzing with peculiar AI-generated videos featuring fictional characters in bizarre situations or speaking meaningless phrases. In a novel approach to capitalize on this trend, the betting platform Kalshi aired an unusual AI-generated advertisement during the NBA Finals on Wednesday night, a venture that reportedly cost only $2,000 to produce.
The advertisement highlights various betting options, including predictions for the NBA Finals winner between the Oklahoma City Thunder and the Indiana Pacers, the number of hurricanes expected this year, and the potential rise in egg prices this month. It features a series of surreal scenes, such as an elderly man in a cowboy hat holding a chihuahua, a person swimming in an egg-filled pool, and an alien enjoying a beer.
PJ Accetturo, who refers to himself as an “AI Filmmaker,” revealed on X that he was contracted by Kalshi to create the advertisement using Google’s Veo 3 text-to-video generator. In a recent commentary, a journalist described Veo 3 as a tool for generating chaotic content.
Accetturo detailed his creative process, noting that it required 300 to 400 iterations to produce just 15 viable clips. He mentioned, “One person, 2-3 days. That’s a 95% cost reduction compared to traditional advertisements.”
In his explanation of the methodology, Accetturo emphasized the importance of generating quality prompts, stating that he instructs the AI to return five prompts at a time to maintain high standards. After generating the prompts, he utilizes Veo 3 and then edits the final product using video editing software such as CapCut or Adobe Premiere Pro.
With the recent introduction of Veo 3, the emergence of AI-generated commercials on television signals a new trend in advertising. Numerous AI-produced videos have already surfaced online, making it increasingly difficult to distinguish them from human-created content. Major companies such as Amazon, Meta, and Netflix are also exploring AI tools for advertising purposes.
