Meta has unveiled its latest collaboration with Oakley, introducing a new line of smart glasses. The limited-edition Oakley Meta HSTN model—priced at $499—will be available for preorder beginning July 11th. Additionally, other Oakley models featuring Meta technology will be launched at a starting price of $399 later this summer.
Similar to the existing Meta Ray-Ban glasses, the Oakley HSTN includes a front-facing camera, along with integrated open-ear speakers and microphones. When paired with a smartphone, users can enjoy music and podcasts, make phone calls, or interact with Meta AI. The AI capabilities extend to interpreting visuals captured by the camera and providing real-time translations for different languages.
Considering Oakley’s athletic branding, Meta has tailored these glasses for sports enthusiasts. They feature an IPX4 water resistance rating and promise to deliver double the battery life of the Meta Ray-Bans, allowing for up to 8 hours of usage along with a charging case that extends battery life to 48 hours. The integrated camera is capable of recording video in 3K resolution, a significant improvement from the 1080p quality of the previous Ray-Ban models.
This latest collection features five variations of Oakley frame and lens combinations, all of which can be customized for prescriptions at an additional cost. Available frame colors include warm grey, black, brown smoke, and clear, with various lens options, including transition lenses. The exclusive model priced at $499, available for preorder from July 11th, includes gold accents and PRIZM lenses. The glasses will be sold across multiple markets, including the US, Canada, UK, Ireland, France, Italy, Spain, Austria, Belgium, Australia, Germany, Sweden, Norway, Finland, and Denmark.
Meta recently entered a multi-year partnership with EssilorLuxottica, the parent company to both Ray-Ban and Oakley, among other eyewear brands. With over two million pairs of Meta Ray-Bans sold thus far, EssilorLuxottica has ambitious plans to distribute 10 million smart glasses in collaboration with Meta each year by 2026. “This marks our initial foray into performance-focused eyewear,” stated Alex Himel, Meta’s head of wearables. “We have more developments in the pipeline.”
