Meta Platforms announced on Thursday that it will permit competing classified ads service providers to list their advertisements on Facebook Marketplace. This decision comes just three months following a significant EU antitrust fine amounting to 797 million euros (approximately $828 million or around Rs. 7,185 crore) for favoring its own services over those of rivals.
The European Commission’s ruling last November concluded that the tech giant had imposed unfair conditions on competitors and had improperly linked Facebook Marketplace with its social network, violating EU antitrust regulations.
Dubbed the Facebook Marketplace Partner Program, the initiative appears to be a direct response to the EU competition authority, even as Meta seeks appeal against the fine in court.
Mark Zuckerberg, the Chief Executive, recently reiterated concerns over the EU’s actions, suggesting that the ruling represents a continued effort to target US companies in a manner resembling tariff imposition.
Meta indicated that it has piloted this partner scheme in Germany, France, and the United States during a recent collaboration with eBay.
According to a blog post from the company, “This new program will allow third-party partners — specifically, online classified ad service providers as defined in the European Commission’s decision — to showcase their consumer-to-consumer inventory on Facebook Marketplace.”
The inventory from these partners will be displayed alongside other third-party and Facebook user listings.
The European Commission has stated that it is currently evaluating whether Meta has fully adhered to the requirements of its November ruling.
© Thomson Reuters 2025
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