On Tuesday, Meta Platforms announced the launch of a web version of its text-centric social media platform, Threads, aiming to attract professional users and enhance its competitiveness against its rival, X, previously known as Twitter.
Users will now be able to access the microblogging platform via its website on desktop computers, according to statements from the company, which owns Facebook and Instagram.
Mark Zuckerberg, CEO of Meta, shared on Threads that the web version will be available to users “over the next few days.”
The introduction of the web platform is expected to boost Threads’ appeal among influential users, including brands, corporate accounts, advertisers, and journalists, who can now utilize the platform on larger screens.
Threads saw rapid growth, reaching 100 million sign-ups within five days of its launch on July 5. However, interest appeared to wane as many users returned to the more established platform, X, following the initial surge.
Data from analytics platform Similarweb indicated that daily active users of the Android version of Threads plummeted from a peak of 49.3 million to 10.3 million in just over a month, with a report dated August 10 highlighting this drop.
Meta also mentioned plans to enhance the web experience with additional features in the upcoming weeks. Recently, reports suggested that the rollout of the web version was imminent, following hints from Instagram head Adam Mosseri about its launch timeline.
© Thomson Reuters 2023
