Koo, the Indian social media platform positioned as a competitor to Twitter, has unveiled its integration of OpenAI’s ChatGPT to enhance user post creation, according to a statement from the company’s co-founder to Reuters.
ChatGPT, a sophisticated artificial intelligence tool designed to generate text based on user prompts, has ignited enthusiasm within the technology sector regarding generative AI.
Users of Koo will be able to access ChatGPT directly within the application, allowing them to draft posts related to a variety of topics, including current events, politics, and pop culture. This development was outlined by Mayank Bidawatka, Koo’s co-founder, during an interview.
“This will assist creators in finding inspiration for their content,” Bidawatka explained. “They can query ChatGPT for trending news in their area and then articulate their perspectives.”
Last month, major technology players Microsoft and Alphabet’s Google each launched their own generative AI chatbots capable of aggregating information from across the internet in response to queries. Additionally, Snap Inc., the parent company of Snapchat, introduced a chatbot designed to engage users with a friendly and entertaining tone.
According to Bidawatka, Koo will be the pioneering platform to incorporate this technology into its post composition features. Users have the option to enter prompts manually or utilize Koo’s voice command functionality.
Currently, approximately 20 percent of Koo’s user base actively generates content, and the integration of ChatGPT is expected to help boost this participation rate.
The new feature will initially be available to verified accounts on Koo, with plans to extend access to all users in the future.
In a demonstration provided to Reuters, the tool successfully generated a post that included a quote from Albert Einstein along with three relevant hashtags.
Koo is also considering the implementation of labels to indicate when a post has been created with the assistance of ChatGPT.
“I believe users should be informed if the content is AI-generated,” Bidawatka remarked.
© Thomson Reuters 2023
