Joe Benarroch, a former executive at NBCUniversal, is set to join Twitter on Monday, taking on a position that will concentrate on business operations, according to an email he sent to Reuters.
In his message, Benarroch expressed enthusiasm for collaborating with the Twitter team to “build Twitter 2.0 together.”
Linda Yaccarino, the new Chief Executive of Twitter who assumed her role in May, welcomed Benarroch via Twitter, stating, “Welcome to the flock, @benarroch_joe! From one bird to the next.” She did not elaborate on the specifics of his new role.
Welcome to the flock, @benarroch_joe! From one bird to the next.
Let’s get to work @Twitter! #timetofly— Linda Yaccarino (@lindayacc) June 4, 2023
During his tenure at NBCUniversal, Benarroch was responsible for overseeing the communication strategy for the company’s Advertising and Partnerships division, where he reported directly to Yaccarino, the former advertising chief prior to her Twitter appointment.
Benarroch’s hiring comes at a critical time for Twitter, as the company faces departures of several key executives, presenting ongoing challenges for Yaccarino.
Recently, Twitter’s head of trust and safety, Ella Irwin, announced her resignation from the company.
In addition, A.J. Brown, who led brand safety and ad quality, confirmed his departure from Twitter as reported by Reuters.
The Wall Street Journal first disclosed the news of Benarroch’s appointment on Sunday.
© Thomson Reuters 2023
(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)
