The iconic Apple logo, a staple on every iPhone model since its inception, has gradually shifted lower in placement with each significant design or hardware update. While the early iPhones from the Jobs era featured the logo positioned in the upper half of the device, contemporary models introduced during the Cook tenure have seen it relocate toward the center. The latest iterations, including the iPhone 16 Pro, showcase the logo precisely centered on their glass rear panels. Nevertheless, the upcoming iPhone 17 Pro is set to make another adjustment, with the logo moving further down the panel, creating potential design implications.
Numerous renders and prototype models of the iPhone 17 Pro have revealed a redesigned camera layout. The newly introduced elongated camera module deviates from the previous square design. This larger camera assembly likely necessitates another shift in the logo’s placement, pushing it lower from the perfectly centered position seen in the iPhone 16 Pro models.
A recent update from tipster Maijin Bu on X indicates that the Apple logo is expected to be positioned lower and centered in the lower half of the glass rear panel. Observers will note that the logo was perfectly centered on the iPhone 16 Pro and other recent iterations.
Further details from a blog post by the tipster suggest that this change aims to enhance “visual harmony” with respect to the new hardware advancements. Historically, this trend has been evident as well. The original iPhone featured the logo centrally located in the upper half of the device, allowing it to remain visible even when held, thus enhancing brand visibility. As the devices expanded in size, largely due to larger displays, the logo began its migration toward the center, likely influenced by camera upgrades as well.
This new lower center placement means that the logo will be less visible when the handset is held, a change reportedly confined to the iPhone 17 Pro models, with no major alterations planned for other upcoming versions like the iPhone 17 and iPhone 17 Air.
Another factor highlighted by the tipster pertains to the MagSafe accessory and charging system, which is anticipated to shift further down. This adjustment is necessary as existing accessories may struggle to fit properly beneath the larger new camera bump at the top of the device.
Manufacturers and Apple are reportedly collaborating on the new bottom-center logo positioning and MagSafe accessory alignment to ensure that everything fits seamlessly. For third-party case manufacturers, this has introduced an element of uncertainty, leading some to postpone their iPhone 17 Pro case designs until they receive more definitive information regarding the final design and logo location.
