Madhav Sheth, CEO of HTech, has announced his new role at Nxtcell, where he will lead the introduction of Alcatel smartphones in India. This development follows Alcatel’s recent announcement regarding its planned return to the Indian smartphone market. The French brand, which operates independently under TCL Communication with licensing rights from Nokia, has not offered products in India for the past few years. Sheth is anticipated to keep his position at HTech, which distributes Honor smartphones in the region. He also hinted at the upcoming launch of new Honor products shortly after confirming his association with Nxtcell.
Madhav Sheth to Drive Alcatel Smartphone Launch
In a post on social media platform X, Sheth expressed his excitement about collaborating with the Nxtcell team. “I am thrilled to announce the launch of Alcatel smartphones in India. I will be working closely with the Nxtcell team to spearhead technology transfer, foster patent-driven innovation, and ensure that local manufacturing aligns with India’s vision for tech self-reliance,” he stated.
I am thrilled to announce the launch of ‘Alcatel’ smartphones in India.
I will be working closely with the Nxtcell team to spearhead technology transfer, foster patent-driven innovation, and ensure that local manufacturing aligns with India’s vision for tech self-reliance.
We… pic.twitter.com/ZW81cdsfrZ— Madhav Sheth (@MadhavSheth1) April 22, 2025
He further indicated that the signed technology agreements and local manufacturing initiatives are essential for enhancing India’s tech ecosystem and boosting export potential.
Following the announcement of his engagement with Alcatel, Sheth shared on X that Honor has received official approvals to launch five new products in India. Although he did not provide specific details about the devices, the information suggests he may manage both roles at HTech and Nxtcell.
Sheth transitioned to HTech in 2023 after leaving Realme, aiming to reinstate Honor smartphones in the Indian market.
Just in time: HONOR has received approvals for launching 5 products in India.
Any guesses?— Madhav Sheth (@MadhavSheth1) April 22, 2025
Alcatel made headlines in early April when it announced its intention to re-enter the Indian market. The brand plans to introduce a variety of premium smartphones, which will be available through Flipkart and its rapid delivery service, Flipkart Minutes. Flipkart is actively promoting the forthcoming release of these new devices via a dedicated landing page on its website.
Among the anticipated offerings, Alcatel has confirmed the launch of a smartphone featuring a stylus. The product lineup is set to include several proprietary patented innovations. Furthermore, the smartphones will be manufactured locally as part of the government’s Make in India initiative, and Alcatel aims to build a nationwide service network to support its customers.
