Honor has unveiled plans to introduce a new strategic initiative centered on artificial intelligence (AI) at the Mobile World Congress (MWC) 2025, set to take place in Barcelona. The smartphone manufacturer will present its “Alpha Plan” during a keynote session on March 2, the day before the official start of the MWC event, which runs from March 3 to March 6.
Honor to Showcase Its Alpha Plan at MWC 2025
Details about the Alpha Plan remain largely undisclosed, leaving much to speculation. In a recent announcement, Honor outlined its vision with a focus on AI, but specifics about the initiative were not provided. The Chinese tech company described the plan using terms such as “pioneering spirit in exploration,” “excellence at the highest level,” and “performance through innovation,” but these phrases do little to clarify what attendees can expect from the keynote.
Scheduled for 4:30 PM CET (9:00 PM IST) at the Hyatt Regency Barcelona Tower, Honor’s keynote is set to attract attention during the lead-up to MWC 2025. While the precise details are yet to be revealed, it has been made clear that the focus will be on AI-driven innovation and collaboration through partnerships.
Honor indicated that the Alpha Plan aims to promote “an open and collaborative environment,” suggesting a possible shift towards engaging with the open-source community. Additionally, the initiative appears to aim at establishing a strong AI ecosystem, potentially involving collaborations with various other consumer technology brands. There is speculation that this could lead to the introduction of an open-source AI platform, enabling multiple global companies to develop AI features in unison for the benefit of end users. The company may also unveil new AI capabilities for its smartphones.
Interestingly, Honor has not mentioned any hardware releases, including new flagship smartphones, leading to uncertainty about whether the company plans to introduce any devices at the event or if they are simply keeping such details under wraps for the time being. The announcement also hinted at the potential expansion of AI capabilities to other devices, including wearables and smart home technology.
