Google has made a subtle yet significant change to its recognizable ‘G’ logo, nearly a decade after its last update that introduced the modern Product Sans typeface. The previous design featured distinctive blocks of solid colors aligned with the company’s vibrant color palette, with clear boundaries between each segment. The refreshed version, however, showcases a gradient effect where the colors seamlessly blend into one another.
Overview of the Redesigned Google Logo
The new ‘G’ icon was first identified by 9to5Google and is currently appearing on the Google Search app for iOS users. In contrast, the Android version remains equipped with the former logo on the Google Play Store. While the updated design maintains the familiar blue, green, red, and yellow color scheme associated with the brand, the colors now transition softly into each other rather than occupying distinct segments.
In this redesign, the gradient effect starts with red blending into yellow, followed by yellow merging into green, and finally green transitioning into blue. This aesthetic change is thought to align the icon more closely with newer Google products, such as Gemini, which features a blue, purple, and pink gradient in its logo and user interface elements. Additionally, the experimental AI Mode in Google Search also showcases a similar gradient featuring Google’s signature colors.
Despite the update to the ‘G’ logo, the six-letter ‘GOOGLE’ logo remains unchanged, preserving its traditional design where each letter appears in one of the four colors from the brand’s established palette.
This refresh marks the most significant alteration to the logo in a decade. Back in September 2015, Google unveiled a new mobile-friendly ‘G’ logo utilizing the Product Sans font. Before this change, the company utilized a lowercase ‘g’ icon, rendered in a single shade of blue. At the same time, the full ‘GOOGLE’ logo was also updated to a sans-serif typeface, mirroring the design approach of its newly formed parent company, Alphabet.
