Google is reportedly set to introduce an innovative artificial intelligence (AI) feature to its Search platform. According to recent reports, the California-based tech company is developing an AI Mode that will facilitate a conversational interface for users when conducting searches. This new functionality is expected to differ from the existing AI Overviews feature, which provides brief AI-generated summaries of searched topics. The AI Mode is designed to present related webpages and enable users to pose follow-up queries.
Google Search Could Reportedly Get an AI Mode
The Information has reported that this forthcoming AI Mode will enhance Google Search’s user experience. Citing an anonymous source involved in the project, the publication noted that the interface of the AI Mode will closely resemble the Web version of the Gemini chatbot. This move appears to be part of Google’s strategy to broaden the reach of its Gemini chatbot.
Current data suggests that Google is facing challenges in catching up to OpenAI regarding the number of active users for ChatGPT. Statistics from Business of Apps indicate that Gemini had approximately 42 million active users in October, while OpenAI CEO Sam Altman announced that his company’s chatbot recently surpassed 300 million weekly active users.
This significant gap has prompted Google to consider integrating Gemini into its Search service, potentially allowing it to reach billions of users. Reports suggest that the new AI Mode will be conveniently located beneath the text entry field on the left side of the “All,” “Images,” and “Videos” tabs.
When users engage with the AI Mode, they are expected to transition to an interface similar to that of the Gemini Web client. After entering a search query, users would see contextual information, relevant URLs, links to related webpages, and the ability to ask additional questions. Google believes this setup could enhance the overall effectiveness of its search functionality.
Moreover, there are indications that the AI Mode will accommodate both text and voice prompts, aiming to create a more hands-free user experience. However, the timeline for the rollout of this new AI feature remains unclear.
