On Wednesday, Figma unveiled a suite of new artificial intelligence (AI) tools aimed at enhancing its website and app design capabilities. The announcements were made during the annual Figma Config 2025 event held in San Francisco, showcasing the company’s commitment to expanding its offerings in the design space. The newly launched tools include Figma Site, Figma Make, Figma Buzz, and Figma Draw, which will be accessible to users with paid “full seat” subscriptions.
Figma provided insights into the functions of these tools through various blog posts. Figma Sites represents an advancement of the existing website-building features in Figma Design. Users may now not only design but also build and publish fully functional websites within a single workflow, streamlining the process significantly.
Figma Site
Photo Credit: Figma
This tool features customizable options for layouts, blocks, templates, and user interactions, all powered by AI. Users can animate elements within their designs and utilize the multi-edit option for precise adjustments to text styles, sizes, and spacing. Figma also highlights the tool’s ability to facilitate simultaneous design for various devices, enhancing user flexibility.
Figma Make
Photo Credit: Figma
Figma Make, another recently introduced tool, allows designers to create web app prototypes directly within the platform’s environment. This follows the earlier iteration, Make Design, which was withdrawn due to concerns over AI-generated mock-ups resembling iOS apps too closely. The new Figma Make serves as a prompt-to-code utility enabling designers and product teams to develop, modify, and test web applications seamlessly.
Given that the experience is integrated within the Figma Design tool, users can submit prototype designs alongside text prompts, with the AI leveraging these visuals to craft an interactive app experience. This functionality is expected to benefit enterprises aiming to maintain consistent branding across their products.
Figma Buzz
Photo Credit: Figma
Figma Buzz is designed to bridge the gap between marketing and design teams within organizations. Through Figma’s platform, designers can create brand-specific templates and assets. Marketers can then use the Buzz tool to select and modify these templates, either manually or through an AI chatbot, ensuring that all branding remains intact.
Lastly, Figma Draw is introduced as a vector-based platform that empowers designers to create illustrations without leaving the Figma environment. It includes various features such as brushes, dynamic strokes, and options for texture and noise effects, along with detailed controls through layers and properties panels.
Figma Draw
Photo Credit: Figma
Notably, Figma Draw seems to be positioned as a competitor to Adobe Illustrator. While it may not match the sophistication of Adobe’s toolset, it offers convenience for users already deeply integrated into the Figma platform.
In a significant development earlier this year, Adobe attempted to acquire Figma for $20 billion, but ultimately had to abandon the merger after facing opposition from US regulators concerned about potential anti-competitive consequences.
