Amazon India has announced the testing of a rapid delivery service within the country. This initiative will enable the Indian division of the American retail behemoth to provide deliveries of groceries and essential items in 15 minutes or less. Reports in November indicated that Amazon India was preparing to launch its quick commerce service, referred to as Tez, by late December or early next year, and this rollout has now commenced.
Overview of Amazon’s Quick Commerce Service
The quick commerce sector in India is currently led by companies such as Blinkit, owned by Zomato, Swiggy Instamart, and Zepto, among others. According to a report by TechCrunch, Amazon is set to join this competitive market as its sixth major player.
The pilot phase of Amazon’s quick delivery service has commenced in Bengaluru, with the company stating that customers will now be able to order groceries and essential items with a commitment to delivery within 15 minutes.
Samir Kumar, Country Manager for Amazon India, emphasized the company’s ongoing commitment to providing “Selection, Value, and Convenience.” He shared the vision of establishing a robust and profitable presence in the Indian market.
In contrast, Walmart-owned Flipkart, Amazon’s primary competitor in the e-commerce sector, has already launched a similar initiative named Flipkart Minutes in August. This service also focuses on fast delivery of groceries, electronics, and other products.
“As we work on implementing our strategy to provide the widest range of products at the quickest speeds and best value for our customers across every pin-code in the country, we are excited to pilot a solution for our customers, allowing them to receive their everyday essentials in 15 minutes or less,” Kumar noted. “We have millions of customers in India, including Prime Members, who trust us and will appreciate this new convenience.”
It is important to clarify that the new service is not expected to supersede Amazon Fresh, which is another offering by the company dedicated to delivering fresh food, beverages, personal care items, home care products, and more, as reported by Inc42.
