During the recent Adobe Summit 2025 in Las Vegas, Adobe showcased a variety of new artificial intelligence (AI) tools designed for enterprises. These presentations were part of the company’s “Adobe Sneaks” initiative, which highlights potential enhancements to its Adobe Experience Platform. This year, the San Jose-based technology firm introduced several AI-driven data analysis tools aimed at converting intricate and raw data into actionable insights. However, there’s no assurance that these prototypes will be developed into commercial products, and no release dates have been announced.
In a blog entry, Adobe detailed a number of innovative prototypes intended to enhance how businesses and marketers analyze and present complex datasets. The company referred to these as “forward-looking projects,” emphasizing that AI agents could streamline marketing workflows related to campaign launches and content production while alleviating the routine tasks faced by professionals.
Among the highlights was Adobe’s Project Slide Wow, a tool designed to convert data from Adobe Customer Journey Analytics into easily digestible visual presentations. Users can input raw data to create PowerPoint-style slides featuring charts, graphs, and images that effectively demonstrate the implications of the dataset. Additionally, the tool allows users to pose questions about the data, generating follow-up slides with the needed insights.
Another notable project is Project Perfect Context, which focuses on contextualizing external macroenvironment factors that can influence marketing campaigns. Utilizing an AI agent, this tool performs thorough data analyses to identify external insights such as economic indicators, pricing details, and significant announcements. It then correlates this information with internal data, assisting businesses in avoiding overlooked aspects of their campaigns. Users can also query the AI agent for explanations regarding the compiled datasets and generate further insights.
Project Vision Cast features an AI agent that merges data analysis with branding visuals to produce mockups for new products or marketing initiatives. Leveraging Adobe’s Project Concept, this AI application can create early-stage, data-informed visualizations to support creative and marketing teams in developing compelling campaigns.
In a similar vein, Project Site Leap employs an AI agent to analyze images and automatically update website content using the Adobe Experience Manager (AEM) platform. This tool can also refresh web pages to conform to updated designs, thereby saving businesses time and resources. In addition to these projects, Adobe presented Project Get Savvy for content and visual generation, Project Frame Sense for video production, and Project Panorama, aimed at visualizing mobile app user journeys.
