On Tuesday, Adobe unveiled the Content Authenticity web app, a free tool designed to assist users in adding content credentials and artificial intelligence (AI) labels to their work. This new platform aims to support creators in managing attribution across images, videos, and audio files and is fully integrated with Adobe Creative Cloud applications. Additionally, users can opt out of having their content used to train AI models. Currently, the app is offered as a beta version through a Google Chrome extension.
New Adobe Content Authenticity Web App Launched
In a recent announcement on their newsroom site, Adobe provided details about the upcoming platform. While the Chrome extension is available now, a free web app will enter public beta in the first quarter of 2025. Interested users can register here to receive notifications when the beta becomes available. The platform is designed with the mission of “helping creators protect their work from misuse or misrepresentation” and fostering a transparent, trustworthy digital landscape.
The app serves as a comprehensive solution for all attribution needs, allowing creators to incorporate Content Credentials, which include metadata that identifies the creator of a file. Users can batch-add this attribution information, tailoring what they choose to share—ranging from their name and website to social media profiles.
According to Adobe, these Content Credentials provide crucial protection against unauthorized use or misattribution of a creator’s work. Importantly, while the web app is optimized for Adobe Creative Cloud, it can also be utilized for content created outside of Adobe’s ecosystem, covering images, videos, and audio.
In addition to attribution, the web app offers a feature that enables users to indicate that they do not wish for their content to be utilized in training AI models. Adobe clarified that the company trains its in-house generative AI models, Adobe Firefly, using only publicly available content or material for which they have received permission. Incorporating the AI label further safeguards creators against other AI models that might not adhere to similar guidelines.
Nonetheless, this feature’s effectiveness hinges on other companies’ willingness to honor Content Credentials. Currently, only Spawning, a platform dedicated to aggregating opt-out preferences for generative AI, has committed to acknowledging this attribution. Adobe is actively advocating for broader industry acceptance of these standards. However, there is a trade-off: creators who choose not to allow their work for AI training will find their content ineligible for Adobe Stock.
