According to recent data from research firm IDC, Apple’s smartphone shipments in China experienced a significant decline of nine percent in the first quarter compared to the same period last year, making it the only major smartphone manufacturer to report a drop.
Currently holding the fifth position in China’s smartphone market, Apple saw its shipments decrease to 9.8 million units, resulting in a market share of 13.7 percent, a decline from 17.4 percent in the prior quarter.
This marks the seventh consecutive quarter of decline for the tech giant.
In contrast, Xiaomi, the market leader, enjoyed a remarkable 40 percent increase in shipments, reaching 13.3 million units, while the overall smartphone market saw a growth of 3.3 percent during the same timeframe.
IDC analyst Will Wong noted that Apple’s premium pricing strategy has hindered the company’s ability to take advantage of new government subsidies introduced in January, which have driven growth in the industry during the first quarter.
The government incentives, aimed at smartphones and other consumer electronics, offer a refund of 15 percent on products with a retail price below CNY 6,000 (approximately $820 or Rs. 70,017).
© Thomson Reuters 2025
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