On Monday, Meta announced a revision to its artificial intelligence (AI) content detection label, changing it from “Made with AI” to “AI Info.” This update follows recent criticism from Instagram influencers and photographers who argued that their original content was inaccurately marked as AI-generated by the platform. In response to this feedback, Meta recognized that the previous labeling system did not meet user expectations and lacked adequate context. The company aims to improve clarity with the new label, which is designed to inform users about images and videos that have been edited using AI tools.
Meta changes AI content detection label to ‘AI Info’
Meta revised an earlier announcement detailing its approach to labeling AI-generated content, stating that posts will now carry the “AI Info” tag instead of “Made with AI.” Despite this change, Meta will continue to flag posts that contain any edits made using AI tools, no matter how minor. Some users have begun to see the revised label, although verification of its widespread rollout by Gadgets 360 was not successful. The new labels are expected to be accessible to all users shortly.
Users will now have the option to click on the AI label for additional context. Selecting this label reveals a bottom sheet stating, “Generative AI may have been used to create or edit content in this post.” This feature also provides explanations about generative AI for those unfamiliar with the technology.
According to the announcement, Meta utilizes industry-standard indicators that are employed by other firms to identify content generated with AI assistance. Some of these indicators include criteria set by the Coalition for Content Provenance and Authenticity (C2PA) and the International Press Telecommunications Council (IPTC).
Furthermore, Meta stated its commitment to collaborating with various industry stakeholders to enhance its AI labeling system, ensuring it aligns better with user intentions. However, Gadgets 360 noted that a significant number of AI-generated images are still going undetected by the platform’s tools.
There are ongoing concerns that the broad application of the “AI Info” label—even for images that have merely been retouched using AI—may undermine the label’s core objective. This objective is primarily to identify deepfakes and other forms of misleading AI-generated content.
