Amazon has unveiled its latest artificial intelligence (AI) video generation model, the Nova Reel 1.1, capable of producing up to two minutes of video content from a single prompt. The announcement was made on Monday, marking this model as the successor to last year’s Nova Reel, which debuted at the re:Invent event. The new version boasts enhancements in both quality and latency, with the most notable advancement being the increased total video duration it can generate in one session.
Amazon Nova Reel 1.1 Features and Pricing
In a blog post, Amazon outlined the capabilities of the Nova Reel 1.1 AI model. While it can create videos up to two minutes long, these are not continuous shots. Instead, the model generates individual six-second clips, allowing a maximum of 20 shots to be combined into a single video that meets the 120-second target.
The AI model is accessible to developers and general users through the Amazon Bedrock platform. Amazon provides flexible options for users, who can either input a single prompt for the AI to determine the shots or take a more hands-on approach by specifying prompts for each shot.
The one-prompt feature is referred to as Multishot Automated in Bedrock, allowing up to 4,000 characters for a prompt. This mode produces a multi-shot video based on the provided request, while the Multishot Manual mode enables users to craft individual prompts of 512 characters for each shot. Users can also attach reference images for each segment, although these images must be formatted at a resolution of 1280x720p.
Amazon is targeting professionals in advertising, marketing, media, and entertainment with the AI model, emphasizing its versatility by allowing users to customize aspects like camera motion and shot content.
Regarding pricing, the Amazon Nova Reel models, encompassing both versions 1.0 and 1.1, are priced at $0.08 (approximately Rs. 6.9) per second of video generated. For a two-minute video, the cost would be $9.6 (around Rs. 830). This pricing does not account for revisions, which are treated as separate projects. It’s worth noting that inline edits within the videos are not provided by Amazon.
Interestingly, Amazon has not revealed the source of the data used to train the Nova Reel AI model. However, the company assures that it will offer protection to all Amazon Web Services (AWS) clients in the event of copyright infringement lawsuits, in line with its indemnification policy.
