OpenAI has introduced a new feature called ChatGPT Pulse, which enables the chatbot to gather insights about users from their chat histories and external apps linked to their accounts, such as calendars, emails, and Google Contacts. This functionality allows the chatbot to tailor its responses, curating personalized recommendations and providing users with a daily overview that reflects their interests.
Currently, ChatGPT Pulse is accessible exclusively to Pro users, with plans for a wider release in the near future. The feature presents personalized updates in the form of visual cards on various topics, enabling quick scans or deeper dives into content. Examples include updates on Formula One races, vocabulary lessons for language learners, and meal suggestions for upcoming dinners.
This initiative is part of OpenAI’s larger strategy to develop AI-driven agents. The company, alongside competitors like Anthropic and Google, has invested significantly to advance this technology. Leaders from various tech giants have expressed ambitions to create AI tools that assist users with tasks such as creating presentations, booking travel, and finding dining options.
Fidji Simo, OpenAI’s CEO of applications, elaborated in a blog post that the goal is to create AI assistants capable of taking independent action based on user needs and preferences. Despite earlier AI agents requiring user commands for tasks, the ultimate goal is to develop assistants that anticipate and fulfill user objectives seamlessly.
Christina Kaplan, the head of personalization and productivity for ChatGPT, noted that the chatbot has traditionally operated reactively, responding to user inquiries. With the new Pulse feature, ChatGPT can proactively monitor and present relevant information, insights, and actionable suggestions to users.
During a demonstration, Kaplan showcased how the Pulse feature suggested prompts based on her calendar events, dietary requirements, and learning interests. For instance, it noted her schedule for the evening and even provided running route suggestions that would help her transition smoothly into a dinner event.
Additional prompts highlighted activities Kaplan had previously requested, such as daily exercise routines and logistical plans for events like upcoming hikes. The personalized experience is designed to enhance user engagement by proactively providing relevant content.
To optimize personalization, users must permit ChatGPT to access their data effectively. Individuals who have activated the “reference past history” option will have their chat transcripts used to inform the chatbot’s research. Users will also need to explicitly allow ChatGPT access to their calendar and email applications for optimal functionality.
Kaplan clarified that feedback pertaining to Pulse will only enhance a user’s own experience and not impact others. She emphasized that all interactions with Pulse are private between the user and ChatGPT.
Addressing the potential concerns regarding echo chambers in personalized content, Kaplan assured that safety measures are in place. OpenAI is actively examining these implications, though further details were not available at the time of publication.
Importantly, the ChatGPT Pulse feature limits the extent of content presented to users. It is designed to prevent endless scrolling and instead focuses on delivering concise, purposeful information. Samir Ahmed, a technical lead for the ChatGPT team, emphasized this user-centric design during a recent briefing.
