Samsung is enhancing the search functionality of its smart TVs by introducing a more engaging and tailored experience for users. The update features an upgraded version of the AI-driven Bixby voice assistant, which is now integrated with the Samsung Vision AI ecosystem. This rollout is currently being implemented in South Korea for the company’s 2025 smart TV models, with plans for a broader introduction in the near future. Users can initiate interactions simply by pressing the microphone button on their remote controls.
Samsung Smart TVs to Introduce Advanced Conversational Search
The latest updates for Samsung’s 2025 smart TVs in South Korea aim to deliver an enhanced search capability alongside the innovative Samsung Vision AI. This new iteration of Bixby is designed to enable “natural, intuitive, and seamless information discovery,” according to the company.
With the updated Bixby, users can start a conversation without the need for prompts or navigating through menus. The advanced voice assistant is equipped to recall context and answer follow-up questions, thereby facilitating a smoother, more conversational experience.
Beyond just finding movies and TV shows, users can pose general inquiries to Bixby. For instance, asking about the height of Mount Everest will yield an immediate response, showcasing the assistant’s capability for diverse questions.
Moreover, smart TV owners can engage Bixby regarding the content currently displayed on their screens. This functionality integrates generative AI to pull up relevant information based on what users are viewing. The update also connects Bixby with the Click to Search feature.
Samsung emphasizes that this upgrade simplifies the process of discovering content, whether it be films, TV shows, or live channels. Users will also have the ability to inquire about specific actors or genres, or even gather recipes while watching culinary programs.
In addition, the enhanced Bixby will enable Samsung smart TVs to detect, connect, and control various appliances through the Samsung SmartThings platform. Users will have the convenience of executing voice commands to switch off connected devices or adjust air conditioning settings directly from their TVs.
