YouTube is reportedly set to remove the option for non-premium users to block advertisements. The platform has been observed trialing a new feature designed to prevent ad-blockers from functioning on its site. Consequently, users employing ad-blocking tools will be unable to view videos unless they deactivate these settings. For those seeking an uninterrupted viewing experience free of ads, YouTube is encouraging subscriptions to its YouTube Premium service, which costs Rs. 1,290 annually in India.
A Reddit user posted a screenshot of a YouTube pop-up notification stating, “Ad blockers are not allowed on YouTube.” The notice elaborated that the revenue generated from advertisements helps keep video streaming free for billions around the globe, and it suggested subscribing to YouTube Premium for an ad-free viewing experience. The notification also presents two choices to users: “Allow YouTube ads” and “Try YouTube Premium.”
This move indicates that YouTube will soon no longer permit users to access videos while ad blocking is enabled. Non-premium users looking to eliminate ads while watching can opt for the annual subscription to YouTube Premium at the aforementioned price.
YouTube Premium not only offers ad-free viewing but also features exclusive capabilities that were recently introduced. These enhancements include the option to organize videos into a playlist queue, the ability to watch content with friends through Google Meet live sharing, support for 1080p HD video, and a feature called Smart Downloads. Smart Downloads enables users to seamlessly pick up videos where they left off across all their devices associated with the same email account. The Queue feature allows users to compile a temporary list of videos they wish to view next.
Additonally, YouTube Premium members can enjoy interactive viewing experiences with family and friends via Google Meet’s Live Sharing option. The platform has also unveiled an improved 1080p video quality specifically for iOS devices, enhancing video clarity and sharpness.
