Linda Yaccarino, who was recently named CEO of Twitter, expressed her enthusiasm about the platform’s future in a tweet on Saturday. She highlighted how Elon Musk’s vision for a better tomorrow has inspired her and conveyed her eagerness to be part of Twitter’s transformation.
This marks Yaccarino’s first public statement since reports emerged on Thursday regarding her appointment. Musk, who has been at the helm of Twitter since acquiring the company for $44 billion last October, confirmed her selection as CEO on Friday.
“I’ve long been inspired by [Musk’s] vision to create a brighter future. I’m excited to help bring this vision to Twitter and transform this business together!” Yaccarino tweeted.
Thank you @elonmusk!
I’ve long been inspired by your vision to create a brighter future. I’m excited to help bring this vision to Twitter and transform this business together! https://t.co/BcvySu7K76
— Linda Yaccarino (@lindayacc) May 13, 2023
Previously serving as the advertising head at Comcast Corp’s NBCUniversal, Yaccarino has focused on modernizing the ad business. She expressed her commitment to shaping Twitter’s future, emphasizing the importance of user feedback in the platform’s evolution.
She steps into her new role amid significant challenges, including a decline in advertising revenue and a notable debt burden. Since Musk’s takeover, many advertisers have distanced themselves from the platform, concerned about their ads being associated with unsuitable content due to staffing reductions of nearly 80%. Earlier this year, Musk candidly acknowledged Twitter’s substantial downturn in ad revenue.
While Musk envisions Yaccarino assisting in the development of an “everything app,” capable of providing various services like peer-to-peer payments, her background suggests that digital advertising will remain a crucial element of Twitter’s strategy.
Musk has long intended to appoint a new leader for Twitter, and he indicated that Yaccarino’s role will allow him more time to focus on Tesla, where he also serves as CEO.
© Thomson Reuters 2023
