In a recent announcement, Twitter revealed that users will be required to verify their accounts to utilize TweetDeck, effective in 30 days. The update was shared via a tweet from the company, outlining a newly revamped version of the platform with enhanced features.
The specifics regarding whether Twitter will impose fees for the new or existing versions of TweetDeck remain uncertain, as the company has not provided further comment at this time.
We have just launched a new, improved version of TweetDeck. All users can continue to access their saved searches & workflows via https://t.co/2WwL3hNVR2 by selecting “Try the new TweetDeck” in the bottom left menu.
Some notes on getting started and the future of the product…
— Twitter Support (@TwitterSupport) July 3, 2023
If implemented, this move to charge for TweetDeck—a tool that has previously been free and is favored by businesses and news organizations for efficient content monitoring—could offer a financial boost to Twitter, especially as the company seeks to recover lost advertising revenue under the stewardship of Elon Musk.
The timing of this announcement follows closely on Musk’s statement suggesting that both verified and unverified users would be capped in the number of posts they can view daily, a measure intended to combat extensive data scraping and system manipulation.
This declaration has met with significant pushback from users on the platform, with some advertising experts arguing that it may create difficulties for new CEO Linda Yaccarino, who was appointed just last month.
Account verification will cost individuals $8 per month, while organizations will incur a fee of $1,000 monthly.
© Thomson Reuters 2023
