Aprameya Radhakrishna, co-founder of Koo, emphasized that the platform is not in direct competition with X (formerly Twitter) or the recently launched Threads by Meta. Instead, Koo is focusing on regional markets through its language-oriented approach.
Radhakrishna indicated that Koo aims to function as a social-media-as-a-service model, adapting to the legal frameworks of the countries where it operates.
Discussing Meta’s Threads, Radhakrishna observed, “Threads recognized an opportunity in a space where Twitter (now X) was struggling, yet their misstep was in replicating the lifestyle network of Instagram. Consequently, creators flocked to Threads but were uncertain about how to engage effectively.”
Speaking to PTI, Radhakrishna remarked that Koo is “targeting a deeper audience that may not be familiar with Twitter or Threads… we are pursuing distinct user bases.” He reiterated that Koo’s language-centric strategy differentiates it from other platforms.
Platforms like Koo, often seen as competitors to Twitter, saw a rise in popularity amid calls for expanding the ecosystem of domestically-developed digital platforms.
During a recent panel discussion, Radhakrishna also highlighted that Portuguese ranks as the third-largest language base on Koo, noting that this feature has enabled Brazilian President Luiz Inácio Lula da Silva to engage effectively with regional audiences, receiving 200-300 likes per post on the app.
“We can provide a social-media-as-a-service tailored to individual countries, especially in light of issues surrounding data misuse and the interference in local matters,” he stated, referencing Koo’s intentions for global expansion in relation to other social media platforms.
