Today marks the launch of the Whoop 5.0, a comprehensive upgrade in both its hardware and software designed to attract a broader range of consumers.
In a previous review of the Whoop 4.0, I concluded that while it was well-suited for athletes, it fell short for the average user due to its performance-centric features and steep subscription fee of $30 monthly. The new Whoop 5.0 appears to take user feedback seriously in its redesign.
The Whoop 5.0 is available in two variations: the standard model and the Whoop MG, which stands for medical grade. Both versions are seven percent smaller than the previous 4.0 and boast ten times improved power efficiency, which translates to an estimated battery life of 14 days. Additionally, a new wireless charging pack extends that life by offering an extra 30 days of charge. Whoop has also enhanced processing speed by 60 percent, enabling the sensors to collect data approximately 26 times each second. The main distinction is that the MG version includes EKG capabilities, which will be discussed further.
Whoop is also enhancing its selection of straps and introducing new attire options, such as Whoop Body clothing, which features pockets specifically designed for the tracker. This allows users to wear Whoop in more varied settings, including those that require more formal attire. However, it’s important to note that the straps from the Whoop 4.0 cannot be used with the new 5.0 model. Whoop has indicated that they will offer an upcycling kit for those upgrading their devices.
Many of the updates focus on software enhancements. In addition to a refreshed app design, Whoop is rolling out an array of new health features, including a longevity metric named Healthspan, FDA-approved EKG capabilities for detecting atrial fibrillation and sending irregular heart rhythm alerts, blood pressure tracking, hormonal insights for women, and an experimental program called Whoop Advanced Labs. They are also improving sleep tracking through updated Sleep Score, haptic alarms, and personalized bedtime suggestions.
The new Healthspan feature evaluates nine metrics to compare users’ physiological age to their chronological age, providing a “Whoop Age” as well. The app will share tips regarding how daily activities can influence this score. Blood pressure insights will require calibration with a cuff for estimated readings, and Whoop clarifies that this feature is intended for wellness purposes only and does not require medical approval. Hormonal insights for women go further by offering guidance on how hormonal fluctuations can impact various factors, including recovery, sleep, stress, and performance during different life stages. The EKG feature is a novel offering for Whoop and aims to enhance heart health monitoring.
Whoop Advanced Labs stands out as the most significant new health feature, although it will not be available at launch and currently has a waitlist for interested users. This program will enable users to schedule blood tests evaluated by healthcare professionals, with results accessible within the Whoop app alongside other metrics. Once launched, Whoop Advanced Labs is expected to require an additional fee beyond the standard subscription costs.
Whoop is reworking its subscription plans as well. Previously, memberships were structured around family options and required a 12- or 24-month commitment. Now, Whoop offers tiered subscriptions based on pricing and included features. The entry-level Whoop One tier is priced at $199 annually and provides Whoop 5.0 hardware, a wired charging pack, and basic fitness tracking along with AI coaching. The mid-tier Whoop Peak subscription costs $239 annually, offering everything from Whoop One as well as the new Healthspan feature, stress monitoring, a wireless charger, and a Health Monitor dashboard. Finally, the premium Whoop Life subscription is available for $359 a year, incorporating EKG features and blood pressure insights, along with the Whoop MG hardware.
While some of these changes may not be welcomed by long-time users, they are logical in light of the competitive landscape.
Smart rings are increasingly entering the market for sleep and recovery monitoring, while traditional athletes remain loyal to devices from brands like Garmin and Suunto. Additionally, mainstream users appreciate the versatility of Apple, Google, and Samsung watches that go beyond health tracking thanks to their display functionalities, an area where Whoop purposely holds back.
To expand its user base, Whoop needs to attract more than just the dedicated athlete while also making its subscription prices more appealing. The effectiveness of this new combination of features, hardware, and subscription plans will be assessed as I test the Whoop 5.0 in the coming month. For those eager to get started, the Whoop 5.0 is now available for order.